Newsletters
Building a successful email newsletter
Newsletters present companies with a great opportunity.
When you offer your readers real value, they will reciprocate by
offering you their attention and their trust. It is important to
write newsletters with a view to a long-term relationship, so you
should think about it as a way to serve your audience on the Internet
and build a trusting relationship with them and not as a mere forum
for pitching your products or services.
Developing a newsletter surely means a bit of work,
but you can greatly benefit from it.
- Be sure to offer value -- industry news
items, how-to articles, analysis and commentary about your industry
niche. Your e-zine will position your company as an expert in
the field and will enhance its reputation.
- Remind former visitors with brief information
about new articles, products, and features on your Web site
- Nurture potential customers during the gestation
period until they are ready to purchase or sign a contract.
- Support existing customers with on-going information.
- Earn revenue from paid sponsors of the newsletter.
Follow the following tips and you will be able
to offer your subscribers a valuable means of communication:
- Make a clear distinction between editorial content
and advertising in the format of your newsletter.
- Develop a thorough editorial process. Line-edit
every article to eliminate typos, poor grammar, and vague and
confusing passages.
- Commit yourself to a regular publishing schedule
It is desirable that your newsletters
give readers reasons to come back to your Web site, by including
discounts and personalizing them. Each newsletter should include
the subscriber's name, and say, "you've been a subscriber since
__."
At the bottom of the newsletter, you can add some
clickable links, including "Click here to send this Newsletter
to a friend" and "If this Newsletter was forwarded by
a friend, you can click here to subscribe."
Also, use HTML at the very least. Broadband
penetration is growing exponentially. There's no reason to ignore
rich media, especially when your newsletter sells higher-end products
or services targeted to upper-income individuals.
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FAQs: How can I create a rich media newsletter using Dynamic
Mail Communicator? |
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The Dynamic Mail
Communicator fully support HTML emails. When you create a new
email, choose the "HTML" option from "Format"
on the menu bar to complete the email in HTML format.
You can also cut and paste an existing web page, then paste
it into the new mail panel to move the information over. Alternatively
to this method you could cut and paste the HTML source code
for an existing page into the "Source" area for the
new mail message panel. |
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Scheduling your newsletter
With the appropriate software, you have the option
of delaying the start time for the sending of your messages and
decide the exact time you want them delivered. To know the best
time to send your promotional emails and newsletters, follow the
following tips.
If your newsletter is of going to be read at
work, send it on Wednesday or Thursday. If your newsletter is primarily
read at home and focuses on spare-time activities, send it on Sunday.
During the holidays, people tend to be away
from their computers and not check their email regularly. This means
they may get your message when they return, together with a ton
of other mail that has piled up during the holidays. Chances are
all but the most important messages will be deleted in a rush without
a second look.
This is why you should avoid sending your email
marketing campaign during the months of December, January, July
and August. Of course, exceptions to this rule are possible.
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FAQs: How can I create a rich media newsletter using Dynamic
Mail Communicator? |
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Save
mail campaign to send it later
You can save a draft of your mail campaign to work on or
send it later. To save a mail campaign, click the File Menu
and select Save to send later menu item. The mail will be
saved in the Draft folder. You can open the mail campaign
later by double clicking on the Mail name.
Send
mail at a specified time
You can specify the Date and Time you wish to send a mail
message, the mail will be sent at the specific time . Simply
click the Send ...message this session Now box and click At,
then it will display the Time box to allow you to specify
the time you would like to delivery this message . When you
click the Send Button, the Mail campaign will also be saved
in your Outbox. It will be sent automatically with the time
that the message has reached the time you specified.
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